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How to improve User Experience?

How to improve User Experience?

User experience is basically how easily a website visitor is able to use your website. Every website design company knows the importance of user experience and therefore revolve their entire website designing process around user experience.

In fact one of the most important elements of website designing is user experience and other elements contributes to the better user experience.

Just think of user experience this way, like in marketing customer is the king, same way when it comes to a website, the user is the king.

Every aspect of the website has to be created by keeping the user in mind. Because these same users are going to get converted into customers if their user experience with your business website is good.


Following are some of the things that can be looked into to improve user experience:

  • Don’t go overboard with contents and design. Leave some white space between the designs and the contents. White space actually brings attention to the object around it. Therefore keep some white space, so that the user finds it easy to read your content and see your images and graphics in a better way. Too much of white space is also not bad but then that is the feature of a minimalistic website. So only go for too much of white space only if you are planning to design a minimalistic website.


  • Avoid having broken links on the website. These are highly irritating for a user, and many at times they would entirely skip the website after encountering a broken link that leads them to a 404 page. Best way is to avoid having these links, and even if there are some such links on the website then present it in a better way and give the users an option to navigate to some other page that will be useful to them.


  • Responsive websites tend to have better user experience. A user’s convenience is all that matters, and with technological advancements users are not just restricted to desktops now. So the key to better user experience is to stay intact with the technological advancements and have a responsive website for your business.

  • Using visual content have also shown to improve user experience. Only written contents tends to be boring and not everyone would read the entire content line by line. But it also important to convey the things the website was created for in the first place. So use images and videos that would help in describing your business to the users. This way they would engage more with the website content and would stay longer on the website as well.


  • Last but not the least is the page loading speed. One can say that page loading speed has a direct impact on user experience, it can either improve the user experience or completely ruin it. A user won’t spend much time on a website if its pages are taking too much time to load. With all the technological advancements, a user expects website pages to load fast.  For instance if a website page takes anywhere more than 5-10 seconds the user would start getting irritated and would either navigate to some other page or close the website altogether and go in search of some other website. Hence choose best web design company pune for best results Web design company in punee

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